Transform Your
Expertise into Influence.
Our clients’ podcasts have hosted founders and executives from:
What We Do
Effortless Podcast Launch
Guest Conversations That Convert
Full-Service Production
Our Process
Brand Sprint
Guest Booking
Interview Prep
Episode Post-Production
Social Content Strategy
Content Repurposing
Social Media Distribution
What it takes
14 days to launch
Content Strategy
Branding
60 min per week
Weekly Maintenance
Choose Your Content Engine
Gears
Engine
Machine
Meet the founder
I’m Calvin.
I’ve spent the last decade building personal brands for some of the most recognized names in business, including Gary Vaynerchuk and Ryan Serhant.
But my journey started long before that.
At 11, I started a gaming YouTube channel under the alias “Rezy.” At 13, I made my first dollar online editing YouTube videos for other creators. By 16, I was leading channel operations for a top YouTube network. At 18, I moved to NYC and joined GaryVee’s team as his Social Media Manager, becoming the youngest employee at VaynerMedia. Less than two years later, I left VaynerMedia to launch my own agency, Engineer Influence, where I helped entrepreneurs and executives build their personal brands, and even turned Ryan Serhant into the most-followed real estate personal brand in the world. At 23, Engineer Influence was acquired by SERHANT., where I took over as the Head of Social Media.
Now, I’m building engine.fm to be the best personal branding agency for B2B founders.
We turn industry leaders into omnipresent authorities through high-impact content – starting with a strategic podcast, amplified across every major platform. Our process is streamlined, requiring as little as 1-4 hours per month from our clients, while generating up to 80+ pieces of powerful content.
It’s the same playbook I’ve used for years—now built into a system.
Have questions?
How much time do I need to commit to this each week?
Typically, just 1-2 hours per episode—enough time to review the notes we prepare and record your podcast. We handle everything else.
How do I measure the ROI of building my personal brand?
While most agencies talk about awareness, impressions, and followers, we focus on measurable ROI. The guests we book for your podcast can be immediately added to your sales pipeline, making lead generation a built-in part of our service.
Do I need a podcast studio or professional equipment?
No! While some clients use studios, most record remotely using Riverside. We also send all of our clients a care package with equipment they need to get started.
How do you find and book guests for my podcast?
We create a database of prospects that match your Ideal Customer Profile (ICP). From there, you can approve the ones you’re most interested in speaking to, which is when we’ll reach out.
What if I already have guests in mind?
Great! We can coordinate outreach and scheduling or integrate them into our existing booking process, or you can always reach out to them yourself.
Will you prepare questions for me to ask my guests?
Yes! We provide detailed guest research, background insights, and suggested interview questions to help you lead compelling discussions.
What does the Brand Sprint process entail?
We define your podcast name, audience, and positioning, then create your visual identity (logo, branding, intro/outro, and social assets) to establish your brand.
What’s included in post-production?
We edit and polish your full-length podcast for YouTube, Spotify, and Apple Podcasts, and create social clips, written posts, and quote snippets for distribution.
What types of social media content do you create from each episode?
Each episode is repurposed into 3-5 mid-cut (medium length) videos, 3-5 short-form (60 seconds or less) clips, 3-5 long-form written posts, and 3-5 short-form quote snippets, optimized for different platforms.
What social media platforms do you manage and post on?
We post on most major platforms, including Spotify, Apple Podcasts, YouTube, Facebook, Instagram, TikTok, LinkedIn, Twitter (X), and Threads.
How long does it take to receive the final podcast and assets?
Depending on the podcast’s length, we typically deliver all assets within 5 days of receiving the footage.
Is there a long-term commitment required?
No! There is no minimum commitment when you sign up for our service.
Reach out: hello@engine.fm
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